# NoShowLine vs Fresha: client-controlled overlay or marketplace-led booking?

NoShowLine fits an established practice that wants to keep its booking source and add client-controlled deposits. Fresha fits beauty and wellness providers seeking marketplace-led booking with email, SMS, and WhatsApp reminders plus business-defined deposits and stored-card protection through Fresha Payments.

## Feature and pricing comparison

| Dimension | NoShowLine | Fresha |
| --- | --- | --- |
| Qualified pricing | $149 per month (as of July 2026, verify current pricing on NoShowLine's site). | Base subscription pricing and U.S. currency were only partially verified and are intentionally omitted; the marketplace new-client fee was listed as 20% with a $6 minimum (as of July 2026, verify current pricing and currency on Fresha's site). |
| Primary scope | Appointment confirmation and client-controlled deposit overlay | Beauty and wellness marketplace and booking platform |
| Confirmations | Answerable WhatsApp or SMS confirmations with confirmation status and staff follow-up. | Email, SMS, and WhatsApp reminders sit inside Fresha's marketplace and booking flow. |
| Messaging | Uses the practice's connected WhatsApp or SMS provider; provider usage is billed separately. | Multi-channel reminders include email, SMS, and WhatsApp. |
| Deposit workflow | The practice defines the policy and boundaries while the client controls the deposit amount; staff retain exception control. | Business-defined upfront payments, deposits, stored cards, and no-show fees are supported through the platform; protection depends on Fresha Payments. |
| Implementation | An overlay designed to sit beside an existing calendar or practice-management workflow. | A booking-and-marketplace adoption with payment dependency for protection features. |
| Best fit | Booking practices that want to keep their existing scheduling workflow and add confirmation plus client-controlled deposits | Independent beauty and wellness providers and teams using marketplace-led booking |
| Important limits | It is not a booking system or EHR; Connected WhatsApp or SMS provider charges are separate | Marketplace-acquired new clients carry a commission; No-show protection depends on Fresha Payments |

## Decision checklist

1. Model the marketplace new-client fee separately from subscription and processing costs.
2. Verify the local subscription currency; conflicting regional figures prevent a reliable U.S. base-price claim here.
3. Confirm that Fresha Payments dependency fits the deposit and no-show workflow.

## FAQ

**Q: What is Fresha's U.S. subscription price?**

It is intentionally not printed here because the supplied July 2026 sources conflicted on currency. Verify the current U.S. amount directly with Fresha.

**Q: Does Fresha support deposits?**

Yes. Business-defined upfront payments, deposits, stored cards, and no-show fees are verified; protection depends on Fresha Payments.

_Updated 2026-07-15_